Intel From the Shell

Tune is as the Blue Shell Interactive team discusses online trends, digital marketing practices, and credible insight on various topics associated with enhancing your overall presence on the web.

While we hope to establish both credibility and reliability with our clients and potential prospects, the real purpose of our blog is to compile helpful advice backed by informative research and experience.

In other words, we don't mind playing the role of the thought-leader, but our true intention is to eventually turn the small business owner into a master of the digital realm.

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Blue Shell Interactive Blog

5 Things to Consider When Designing Your Logo

Posted on: March 26, 2020

5 Things to Consider When Designing Your LogoAt Blue Shell Interactive, one of the questions we constantly get from our customers is, “what separates a good logo from a GREAT logo?

While creating a logo can sometimes be overwhelming, it is important you understand its value to your brand or business. Remember, your logo is nothing less than the visual representation of your brand, one which customers will immediately recognize and associate with your business or services. However, instant recognition is not the only thing you should be taking into consideration when conceptualizing your logo. In fact, the most critical component of any great logo is its ability to communicate the business’s message to its target audience.
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The Importance of Analytics and Measurement in Social Media

Posted on: April 1, 2019

The Importance of Analytics and Measurement in Social MediaSocial media has become one of the most important marketing platforms for small businesses, but what exactly makes it so valuable? The answer lies in numbers, and more specifically, the number of people interacting on social media everyday. While it is a well-known fact that millennials are among the most socially active on the internet, potential prospects of all ages have added social media to their daily routine, in greater numbers than ever imagined.
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8 Reasons to Have an Expert Build Your Website

Posted on: March 14, 2019

8 Reasons to Have an Expert Build Your WebsiteFor a business of any size, having a compelling website is absolutely crucial to customer conversion. Not only does it further legitimize your brand or service, but it also directly influences your ability to be easily found on a search engine. Did you know Google actually rewards websites for mobile optimization and faster load times? These are important things to consider when building your website and promoting your business. While there are many reasons to hire an experienced professional, we will explore 8 of the most prominent ones below:
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Twitter Mentions and Why They Are Important for YOUR Business

Posted on: February 25, 2019

Twitter Mentions and Why They Are ImportantWhen there are so many metrics available to marketers today, it is difficult to choose just one or two to focus on. Remember, it is never wise to put all your eggs in one basket, so it is absolutely vital to understand all your options when it comes to your marketing approach. More importantly, you will need to understand metrics and how they are relevant to your field of business. To reference an article from metrics expert Avinash Kaushik, there are four attributes of great metrics, the first of which requires they must be “uncomplex.” In other words, a metric needs to be easily understandable to everyone in the company. Kaushik goes on to further drive home this concept when he writes, “Decisions in companies are not made by one person. If you want action then the democracy needs to understand performance, the democracy needs to make decisions.”
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The Future of Community Management on “New” Social Media Platforms

Posted on: February 1, 2019

Community Management on Social MediaWith the Superbowl steadily approaching, we are reminded of what New England Patriots Head Coach, Bill Belichick, has said over the last few years about social media. Belichick has been quoted saying things like, “Twitter account, InstantFace, I don’t have any of that,” “MyFace, YourFace, InstantFace. Go talk to whoever you want that does that stuff. I don’t know,” and “I don’t Twitter, I don’t MyFace, I don’t Yearbook” (Sherman). Even just recently, New York Jets Head Coach, Adam Gase, responded to questions about social media by labeling it as pollution for the mind. It’s probably safe to say that these two head coaches won’t be susceptible to any social media marketing, but we should always be hesitant to jump to conclusions. In other words, just because Bill Belichick doesn’t use social media, doesn’t mean people in his region, age group, or even his professional field necessarily share the same sentiment.
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